Get my little one to sleep
Peacefully sleeping baby
Built For Babies

Sleep through the night in 7 nights or less without cry-it-out

Tell me what's going on with your baby's sleep. I'll text you back personally with exactly where to start.

Loved by 3,000+ parents
who finally got their nights back.
3,000+
parents helped
7 nights
typical to sleep through
0–24 mo
newborn to toddler
A gentler way to sleep

You shouldn't have to choose between sleep and your instincts.

“Cry-it-out” works for some families — but it's not the only way, and for many parents it feels wrong in their bones. Built For Babies is different. We build the conditions for sleep, gently remove the habits that keep your baby waking, and support you the whole way.

Responsive, never abandoning
You stay attuned to your baby. We reduce the crying, we don't lean on it.
Built around your baby's age
A newborn's plan and an 18-month-old's plan are nothing alike. Yours is custom.
Always in your corner
Send your 3am questions by text and get guidance. You're never doing this alone or guessing.
A plan for every stage

Matched to your baby's age

Sleep changes fast in the first two years. What we do together matches exactly where your little one is right now.

How it works

The method: set the foundation, ease out the associations, text support anytime, follow your custom plan
1
Set the foundation
Blackout curtains, white noise, and a dedicated sleep space — the environment that makes sleep possible.
2
Ease out the associations
Gently move away from feeding, rocking, and contact-sleeping to sleep — the habits behind most night wakings.
3
Text support, anytime
On-demand text support and a community of parents doing it right alongside you. Stuck at 3am? Send a message.
4
Follow your custom plan
A guide built for your baby's exact age — from newborn through 24 months — with the right wake windows and schedule.
Questions parents ask

FAQs

Is this really not cry-it-out?+

Correct. We build the foundations for sleep and gently fade the habits that cause night wakings. You stay responsive to your baby the whole time — we reduce crying, we never rely on it.

What ages does this work for?+

Newborns through 24 months. Because sleep needs change so much in that window, your plan is matched to one of five age ranges: 0–3, 4–6, 7–12, 13–18, and 19–24 months.

Will this work if I'm breastfeeding or still doing night feeds?+

Yes. This isn't about weaning or dropping feeds before your baby is ready. We work with your feeding choices and your baby's age — keeping the night feeds that are still needed while gently removing the habit of feeding all the way to sleep, which is what tends to cause the wakings.

What about travel, sickness, or sleep regressions?+

Life happens — trips, teething, illness, and regressions are exactly why the support is ongoing. When sleep gets bumped off track you have a clear plan to get back to it instead of starting over.

What happens after I reach out?+

I text you back personally — usually the same day. We'll talk through what's actually going on with your little one's sleep and where to start. No obligation, and nothing automated.

Tonight could be the first good night's sleep.

Send me a message about what's going on. I read every one myself and text back personally — no cost, no pressure.