Privacy Policy

Help My Baby LLC, doing business as Built For Babies ("we," "our," or "us") is committed to protecting the privacy of our members and visitors. This Privacy Policy explains what personal information we collect when you visit builtforbabies.com or use our services, how we use that information, and the choices you have. By using our website or services, you agree to the collection and use of information in accordance with this policy.

We collect information you provide directly to us, such as your name, email address, phone number, and payment details when you sign up or make a purchase. We also collect information about your baby (name, age, sleep patterns) that you voluntarily share as part of our program intake.

We automatically collect certain technical information when you visit our site: IP address, browser type, referring URL, pages viewed, and time spent on pages. This helps us improve our site and services.

• Deliver and improve our sleep coaching services
• Process payments and manage your account with us
• Send program updates, tips, and communications you've requested
• Respond to your inquiries and support requests
• Send SMS messages as part of your program support (with your consent)
• Analyze usage trends to improve our website and service
• Comply with legal obligations

We do not sell your personal information. We may share information with third-party service providers who help us operate our business (such as payment processors, email delivery, and analytics platforms), subject to confidentiality agreements.

We may disclose information when required by law, to protect the rights of Help My Baby LLC or others, or in connection with a business transfer or acquisition.

We use cookies and similar tracking technologies to improve your experience, understand how you use our site, and measure marketing performance. You can control cookies through your browser settings. Disabling cookies may affect some features of the site.

We retain your personal information for as long as your account is active or as needed to provide services. After account closure we may retain information for up to 3 years for legitimate business purposes (dispute resolution, legal obligations, analytics). You may request deletion at any time — see Your Rights below.

Depending on your location, you may have the right to access, correct, delete, or export the personal information we hold about you. You may also object to or restrict certain processing.

To exercise any of these rights, email us at privacy@builtforbabies.com. We will respond within 30 days.

Our service is directed at parents and caregivers, not children. We do not knowingly collect personal information directly from children under 13. The limited information we collect about infants is provided by their parents and is used solely to customize our sleep coaching recommendations.

We implement reasonable technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. Payment information is processed by PCI-compliant third-party providers and we do not store raw card data on our servers. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

Help My Baby LLC operates from the United States. If you are accessing our services from outside the US, please be aware that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our services you consent to this transfer.

If you are a California resident, you have rights under the California Consumer Privacy Act including the right to know what personal information we collect and how it is used, the right to delete your personal information, and the right to opt out of its sale (we do not sell personal information). To submit a CCPA request, email privacy@builtforbabies.com.

If you are located in the European Economic Area or United Kingdom, our legal basis for processing your personal information is typically your consent, the performance of a contract with you, or our legitimate interests. You have rights to access, rectify, erase, restrict, or port your data, and to lodge a complaint with your local supervisory authority. Contact privacy@builtforbabies.com with requests.

With your explicit consent at checkout we may send you program support messages via SMS. Message frequency varies based on your program phase. Message and data rates may apply. You can opt out at any time by replying STOP to any message or by emailing us. For help, reply HELP or contact support@builtforbabies.com.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date above. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.

If you have any questions about this Privacy Policy, please contact us at privacy@builtforbabies.com.