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Terms of Service

Last updated: June 2026

Not medical advice
The Built For Babies program is designed for healthy, full-term infants (or infants who have reached their corrected gestational age) without medical sleep disorders. Nothing in this program constitutes medical advice, diagnosis, or treatment. Always consult your pediatrician before beginning any sleep training approach. If your child has a medical condition that affects sleep, please speak with your healthcare provider first.

Acceptance of Terms

By accessing or using the Built For Babies website at builtforbabies.com or purchasing any of our services, you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree to these terms, please do not use our services.

Description of Services

Built For Babies provides personalized baby sleep coaching, delivered primarily over text message, including age-specific guidance and a sleep plan tailored to the information you give us about your child. The particular services included in any engagement, along with their price and duration, are agreed with you directly before you purchase.

Eligibility

You must be at least 18 years old and capable of forming a legally binding agreement to purchase our services. By purchasing, you represent that you meet these requirements. Our program is designed for babies between 0 and 24 months of age; results outside this range are not guaranteed.

Payments & Billing

Fees, billing frequency and payment terms are agreed with you directly before you purchase, and confirmed to you in writing. All prices are listed in US dollars. We use a PCI-compliant third-party payment processor; we do not store your card information.

We may change our pricing at any time. A change to our pricing does not affect services you have already purchased. Where services are billed on a recurring basis, we will give you at least 30 days' advance notice before a price change takes effect, and continued use after that date constitutes acceptance of the new price.

Cancellation

You may cancel at any time by emailing support@builtforbabies.com or by replying to any text from us. Where services are billed on a recurring basis, cancellation takes effect at the end of your current billing period, and no partial-period charges are refunded for a mid-cycle cancellation.

Program Content & IP

All content provided through the Built For Babies program — including sleep guides, methods, materials, and communications — is our proprietary intellectual property. Purchasing from us grants you a personal, non-commercial, non-transferable license to use the content for your own family. Reproducing, distributing, or reselling any program content is prohibited.

User-Provided Content

By submitting information through our intake forms, chat, or any other communication channel, you grant us permission to use that information to provide our services and improve our program. You represent that any information you provide is accurate and that you have the right to share it.

Acceptable Use

You agree not to use our services to:

  • Violate any applicable law or regulation
  • Harass or harm other members or our team
  • Reproduce or redistribute our proprietary content
  • Attempt to gain unauthorized access to our systems
  • Provide false information that could result in an unsafe recommendation for your child

Disclaimer of Warranties

Our services are provided "as is" without warranties of any kind, express or implied. We do not warrant that our program will achieve specific sleep outcomes for your baby, as results depend on many factors including consistent implementation by the caregiver, individual infant temperament, and health status.

Limitation of Liability

To the maximum extent permitted by law, Help My Baby LLC shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of our services. Our total liability for any claim arising from these terms or your use of the service shall not exceed the amount you paid us in the 30 days preceding the claim.

Indemnification

You agree to indemnify and hold harmless Help My Baby LLC, its owners, employees, and consultants from any claims, liabilities, or expenses arising from your breach of these terms or misuse of our services.

Governing Law

These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles.

Dispute Resolution

Before initiating any formal dispute, you agree to first contact us at support@builtforbabies.com and give us 30 days to resolve the issue informally.

Any dispute that cannot be resolved informally shall be resolved by binding arbitration administered by JAMS under its Consumer Arbitration Rules. You waive the right to a jury trial or to participate in a class action.

Changes to Terms

We may update these Terms at any time. We will provide at least 14 days' notice of material changes by email or via a notice on our website. Continued use of our services after changes take effect constitutes acceptance of the updated terms.

SMS Messaging Terms

By providing your phone number and consenting at checkout, you agree to receive program support SMS messages from Help My Baby LLC (Built For Babies). Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help. You can also email support@builtforbabies.com to opt out.

Third-Party Services

Our services may integrate with or link to third-party platforms (such as payment processors or community platforms). We are not responsible for the practices or content of those third parties. Your use of third-party services is subject to their own terms and policies.

Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions shall remain in full force and effect, and the unenforceable provision shall be modified to the minimum extent necessary to make it enforceable.

Entire Agreement

These Terms and our Privacy Policy constitute the entire agreement between you and Help My Baby LLC regarding your use of our services and supersede any prior agreements.

Assignment

You may not assign your rights or obligations under these Terms without our written consent. We may assign our rights in connection with a merger, acquisition, or sale of substantially all of our assets.

Contact

Questions about these Terms? Email us at legal@builtforbabies.com.